Join singer-songwriter Ren Geisick to celebrate the release of her new album on June 21, 2025, at Art Boutiki in San Jose. Her full-length album, The Place I Planned to Go, will be released on June 20, 2025, featuring 14 original songs that showcase her evolution from a jazz vocalist to an Americana songbird, grounded in storytelling, perseverance, and hope. Get Tickets.
Ren was previously featured in Issue 9.4 “Perform” & Episode #33 of the Content Magazine Podcast, where we talk in depth about her roots growing up in Los Gatos, California, her education in Jazz vocal performance, and some early Jazz crossover and funk projects.
Originally from Los Gatos, California, Ren Geisick began singing at a young age. She earned an Ella Fitzgerald Scholarship, studied Jazz vocal performance at California State University, Long Beach, and was named an Outstanding Jazz Vocalist by DownBeat Magazine—but her identity as an Americana Singer-Songwriter has long been in motion. With influences like Willie Nelson, Patsy Cline, and Guy Clark, her latest music draws from the outlaw country tradition—authentic, stripped-down, and emotionally direct. In 2017, she released her debut album, Ren, Love Song, produced by Jesse Harris, marking a significant step toward Americana, which blended folk with jazz sensibilities and showcased her deeply personal songwriting voice. Since then, Ren has leaned fully into Country music. While she doesn’t set out to specifically write country songs, her singing style and focus on honest, lyrical narratives have made Americana a natural fit for her.
The Place I Planned to Go centers on themes of hope and perseverance, especially in the context of being a musician. The album explores the struggles of progressing in life and music, maintaining optimism in the face of challenges, and finding compassion. It includes songs that reflect on the difficulties of the music industry, like the humorous “15 Cents” and more introspective tracks like “Weakness” and “No Mercy at All.” The title track, “The Place I Plan to Go,” was written during the pandemic and reflects on life not turning out exactly as expected yet maintaining hope for the future.
In this conversation, Ren gives us a behind-the-scenes glimpse at the production of this record and collaboration with producer Mikey Ross. Ren opens up about the challenges of sustaining a music career today, her reasons for pushing forward, and her connection to the music she creates.
Follow Ren on Instagram @ren4eva and visit her website, rensings.com, for show dates and updates. Don’t miss her album release show on June 21, 2025, at Art Boutiki in San Jose. Get Tickets.
Content Black Background Performance
All these comments and likes boosting our self-esteem
That instant gratification is poisoning our dreams
Social media pulling the plug on real time
I’m just trying to stay above it when it flatlines.
– Amplified, “Lovie”
IIn an age when many bank on virality, Andrew Vicente—“Amplified” to his fans—has been following the old model for building a fan base: touring as much as possible, making fans out of strangers, and selling music and merch hand-to-hand himself, one person at a time. Some might call his approach dated, but it might also help explain how, 10 years deep and still under 30, he’s already had fans tattoo his lyrics to their skin.
Over coffee at Forager in downtown San Jose, Vicente relates the time when his friend Gabe shared some lyrics by rapping over a beat he played through a karaoke machine. That moment in eighth grade was the exchange that inspired Vicente to pick up a pen and start writing his own rhymes. “I knew this is how I can really share who I am and not feel like this depressed little kid that can’t connect with other people. Everything clicked for me when I did that,” he recalls. “I’ve been obsessed. This is all I think about.”
“I knew this is how I can really share who I am and not feel like this depressed little kid that can’t connect with other people. Everything clicked for me.”-Andrew Vicente
Amplified is a two-city rapper in the truest sense, splitting his early years between Santa Cruz and San Jose. Once he transferred over the hill to Gunderson High School, he started sharing his rhymes with a history teacher and rapper named Apocalypse, who hosted a hip-hop open mic at Iguana’s called Lyrical Discipline. He urged the budding lyricist, whose ears were tuned to the complex lyricism of Immortal Technique and Minneapolis’s Rhymesayers crew, to take part; through connections he made on the scene, Vicente hit the road with the Vans Warped Tour in 2013.
That initial Warped Tour experience proved both inspiring and sobering. He and fellow support acts set up and dismantled their stage for every date of the tour. His limited stage time came while larger adjacent stages were doing changeovers, forcing him to immediately engage listeners or risk losing a crowd. In those make-or-break circumstances, Vincente learned how to perform. He headed out again in 2014, making waves as a duo act with singer-songwriter Brandon Scott and grinding out space in 2016 alongside fellow South Bay rapper Andrew Bigs.
In 2017, he encountered an offer he couldn’t refuse: Santa Cruz reggae rock heroes the Expendables asked him to handle work for their upcoming tour, with the chance to be an opening act. It’s a partnership that’s already taken him across the country twice. “I’m probably at the best position in my career I’ve ever been,” he notes, 48 hours removed from a tour stop in Bend, Oregon. “Even though I’ve been doing this for 10 years, I’m really going all out now.”
His recent single “I Am” earned a re-tweet from none other than Boy George. Follow-up “Illusions” provides the soundtrack to his first full-length music video. Both came in advance of his debut EP, Not Quite There Yet. The album’s a surprising listen, one that challenges listener expectations. There’s lyrical rapping, reggae vibes—he says his Santa Cruz roots made him destined to embrace the sound—and even a ballad sung in Spanish. The title alludes to the fact that these were all half-finished ideas he finally completed; it also suggests that, if the songs are a stretch for listeners, they might not be fully aware of the breadth of his talent just yet.
“It all started from me trying to find myself. Now I’m seeing my words and the music I wrote help [listeners] find themselves.”_Andrew Vicente
Adding to that conversation is Catch Lightning, his duo with San Jose stalwart Rey Res. It’s a project that defies listener expectations on both sides. For Res, it’s a showcase of his lush, evocative production ability; for Vicente, it’s been a chance to create freely with a musical partner—a new experience for a man used to piecing songs together in his bedroom.
When talking about what’s next, his restless mind is already scheming how to get back out on tour to retain the fans he just cultivated while touring with the Expendables. There’s a new project in the works. But even if it all stopped today, he knows he’s already made a lasting impact. “It all started from me trying to find myself. Now I’m seeing my words and the music I wrote help [listeners] find themselves,” he says. “If I never make another song again, it’s [still] mission accomplished.”
MindFi Performance of “The Many Faces of Men” in Content Black Backdrop at the end of this post.
What happens when a hair salon becomes a stage, a friendship becomes a band, and a guitar and voice create a whole universe of sound?
MindFi is a genre-bending musical duo formed by Kia Fay and Mark Arroyo. Combining their unique talents, they have created something they describe as a wireless mind connection, a performance philosophy, and a creative community rooted in the heart of San Jose’s Japantown.
The name MindFi is a play on “Wi-Fi for your mind,” and that is exactly what their music feels like—tapping into an unseen, deeply intuitive frequency between two artists who listen as much as they play. Born from a long-standing friendship and shared vision for musical purity, the project came to life post-COVID, blending logistical simplicity with artistic depth. With just guitar and vocals, they challenge themselves to make music that feels expansive, spontaneous, and emotionally raw.
MindFi’s core performance takes place on the last Wednesday evening of every month at The Curl Consultant, Kia’s salon-turned-sound-lab on Jackson Street in Japantown. What makes MindFi especially captivating is their intentionality. Every element—from the curated audience and the timing of their Wednesday shows to their strategic approach to growth—is designed to create connection and community. The band values intimate live performances and how each set is never quite the same. Each breath, mistake, and laugh becomes part of the show, immersing listeners in the moment and the music.
Their sound is the product of weekly rehearsals, conversations, active listening, and an ongoing “what if” approach to creation: what if we play this differently? What if we strip it down? What if we rebuild it entirely? Whether covering Depeche Mode with just a guitar and voice or experimenting with chord voicings and layered effects, their goal is always to make the music feel full beyond what most would expect of a duo.
While this collaboration between artists was long in the making, Kia received a 2025 San Jose Jazz Jazz Aid Fund commissioning grant, which acted as an accelerator for the project’s artistic vision. The fund validated their presence in the local arts scene and gave them the resources to launch MindFi with autonomy and intention. They continue to grow the project on their own terms—developing recordings, videos, and plans for future performances—while bypassing the traditional struggle of new bands constantly chasing gigs.
In this conversation, Kia and Mark reveal their approach to music as a creative outlet, a community hub, and a sonic experiment. They discuss their careers making art in other contexts and how MindFi is a place where they decompress, reconnect, and remember why they fell in love with music in the first place.
Experience MindFi’s sound at Pick-Up Party 17.3 on May 16, 2025 at West Valley College. They will be opening the event at 7p. You can also experience their magic at The Curl Consultant every last Wednesday of the month in Japantown. RSVP.
Elena Sharkova balances her baton deftly on the tip of her finger, demonstrating the balancing act that is her life. “I consider myself fearless,” she says. “I’m not aggressive, I just roll my ‘R’s.”
Ever since she emigrated to the U.S. from her hometown of St. Petersburg, Sharkova has been learning how to juggle her expectations and her enthusiasm. Coming from a world of subsidized art performed only by highly educated professionals, she needed to learn to temper her approach to suit American choruses. Sharkova felt that she had lost that balance when she taught at San Jose State. Telling students that they could teach orchestra, band, and choir simultaneously felt disingenuous—quality demands time.
As she explains to her singers at Symphony Silicon Valley Chorale, where she serves as Chorale Director, “Mozart did not write one requiem for amateurs and another for professionals. There is only one.” Sharkova knows that her singers have families and demanding jobs, “but half of them sing 90 minutes of Verdi by heart. Can you imagine how much they practice?”
Breaking through the glass ceiling as a female conductor was not easy, especially behind the Iron Curtain. Because her career options were so limited in Russia, Sharkova now feels compelled to talk with children, their parents, and teachers about music and reaching their potential. As an inspirational speaker, she tells people not to “just marinate in your own mediocrity.” Too many of her audiences consider the arts to be just the ‘cherry on the top’ of an education.
Sharkova is also artistic director for Cantabile Singers of Silicon Valley, a youth chorus with 300 singers aged four to eighteen. Although it is challenging to accomplish her goals in just one rehearsal per week, the children rise to the level of her high expectations, despite their heavy academic schedules.
Curiosity drives each facet of her life and she has no patience for singers that do not share her thirst for knowledge. In Russia, “you took a train to the public library and you dared to ask for a dictionary. The librarian would follow you and ask what you are translating.” She gestures at her phone and says,” Now it takes 0.2 seconds on Google. I timed it.”
Ultimately, Sharkova admits, her balance is found in the music. “Musicians are explorers of the human heart. Nobody cares what you do from 9 to 5. You have a two-minute chance for the audience to fall in love.”
Ben Henderson has soared enough of the sparkling sky to pick out the stars of highest importance—mental health over stardom, family over fame, and art that is slow in the making.
If you have gone downtown for any of life’s simple delights—grabbed a coffee or pastry, sipped a beer while DJs spun vinyl, bought tickets to the jazz festival, joined a bike party, or booed a performer off the stage at the Go Go Gone Show—chances are you showed up because you saw Ben Henderson’s artwork.
A painter and designer by trade, Ben’s collective resume of posters, signs, and murals tell a unique history of the ways we gather in the South Bay. His custom designs welcome both first-timers and old-comers to the unique atmospheres of Park Station Hashery, Chromatic Coffee, O’Flaherty’s Irish Pub, and SoFA Market. From an elegant reproduction of Hotel De Anza’s famous Diving Diva on its windows, to the vintage lettering on Palo Alto Fine Wine & Spirits; from the hip facade of Good Karma Artisan Ales & Cafe, to the cherry-red exterior of Sweetdragon Baking Company, Ben’s handiwork identifies cherished local businesses and brightens the streets they occupy.
In 2017, Ben started Brush House, a catchall name for projects that he was increasingly sharing with other artists as they scaled in size and overlapped in timelines. As he continued to direct designs, he brought in team members who could also achieve that remarkably clean line, such as Andrew Sumner and J.Duh.
Ben was the type of boy who grew up drawing whatever, whenever he could. “I especially loved drawing logos of all my favorite heavy metal bands—just blowing through a stack of computer paper with the little dots in the edges.” He put full effort into displays for his class assignments and enjoyed afternoons drawing Simpsons characters alongside his older brothers.
From any angle, Brush House seems like a dream business for the kid who took his first “commissions” from admiring elementary school classmates. “I was actually getting made fun of quite a bit for my weight and other things,” he shares, “so being able to shine with art and get praise and acceptance from my fellow classmates and teachers—I’ve always been drawn to [art] for so many reasons.”
But by middle school, he found himself devoting hours to playing guitar or jamming on drums and bass. “I was always such a ham, and I wanted to perform for my friends, my family, my community,” he says.
In this way, music became the impetus of his artwork. “I was making a ton of graphics in the way of band merch and promotion for my band and my friends’ bands,” he recalls. Between playing with one of his first bands, Delta Activity, and working at Coffee Society, he took on his first gig as a graphic designer.
Funny enough, that commissioned art piece traveled the world before his music did. While touring with newer band Good Hustle, Ben spotted his “Make Coffee Not War” design, modeled after a wartime propaganda poster, on a T-shirt he didn’t recall printing. He asked the wearer how she’d gotten it. “She’s like, ‘I just ordered it from some guy in Australia.’ ” His poster had risen into paper virality, appearing in bastardized versions of itself on T-shirts, mugs, and wall decals sold globally.
And not soon after, his music followed. Ben’s first band, Delta Activity, toured with alternative metal band Dredg. His duo, Brother Grand, supported indie-folk band the Wild Reeds. In 2012, Ben quit a job designing graphics for the county to join a nationwide tour with indie rock band River City Extension as their bass player.
For 15 years, Ben’s music career was on constant rise, as he and his bands accepted invitations to play bigger shows, festivals, and tours. In his life’s nebula, performing was at the center—stardom was likely, but it meant having to endure the collapse in other parts of his life. And some of it couldn’t be earned back.
“I realized that being out on tour as much as I was, I was missing weddings, funerals, birthday parties, baby showers—all for people I really love and care about.” Additionally, the economic demands of performing had changed the experience for him. Whereas he once reveled in the endless possibilities of one line in one song, his mind was now more of a calculator. He habitually concerned himself with what the next concert would pay or how the band’s merch would sell.
And he wasn’t alone in the anxieties. From his vantage point, Ben noticed the struggles of even more established performers with record labels, booking agents, and sponsorships. “They were struggling to pay their bills, take care of their health, be happy, be satisfied, and grateful,” he says. “I realized, it’s going to take me a long time to get where they are. And they’re not even stoked.”
The joy of live performance dwindled. “People could come up to me after a show in tears and be like, ‘That was so amazing. Never stop what you’re doing. You touched so many people’s hearts tonight,’ and inside I would just feel like, ‘I wish you were right.’ ” It was a far cry from the way he played music through junior and high school, jamming for hours on guitar, every single day, hopping from drums, to bass, to the mic, all because it was fun and brought people together.
So Ben made a deal with himself. “I said, ‘For the next year, I’m going to focus on art only.’ ” The commitment was quiet—Ben told no one—but the change was clear: he simply stopped performing in public. He turned down shows and put all the touring and recording on hiatus.
Only a few weeks in, he realized it was the best decision. “For the first time in a while my bills were paid. I was not falling behind. I was getting so much done.” Ben soaked it all in: time with the people he loved, space to reflect on his relationships, and the inner peace that a younger version of himself lacked. “It took me identifying my values,” he explains. “Before, I didn’t have any of that. It was just like, whatever the next biggest thing is, that’s what I wanted.” Those closest to him—especially his wife, Erin—share his values of health, family, and friends. “We’re just remarkably mellow and happy together,” he says.
Freed from the need for his musicianship to generate money or sense of self-worth, Ben states, “I have reclaimed my music as my fine art.” It looks like coming right back to the beginning, when he composed without an agenda. “I will sit there and play with one song idea for months on end, overly obsessing about the minutiae of one song—because I’m allowed to, and because I allow myself to. And that’s exciting,” he says.
That’s fantastic news for anyone who’s heard Ben perform, whether 20 years ago or just last month on a stage somewhere downtown. He’s also planning to record this winter. We can look forward to definitive versions of beloved Ben Henderson classics, as well as newer experiments reflecting this phase of his life. “I’m going to be still performing whenever I want, whenever I can, and have fun with it,” he promises himself, “and be relentlessly creative and experimental with it because I can and because I should.”
Join Tommy and Universal Grammar at SJZ Break Room on August 21, 2024, at The Changing Same, featuring live performances by Madison McFerrin and Milan Ring, backed up by Universal Grammar Djs Chalé Brown and Zuri Alexa. All ages. Doors at 7p. Showtime at 8p.
Tommy Aguilar founded Universal Grammar as a collective of like-minded individuals interested in producing events that could shape culture through music, art, and community curating. Tommy prefers the title of ‘producer’ rather than ‘music promoter’ to describe his work. He treats event production as an art form. He shares, “Everything that Universal Grammar has done since day one has been very intentional. It was born out of what I saw in San Jose and not seeing a space for myself.” Since its founding in 2001, Universal Grammar has brought acts such as Kaytranada (Live At The Pagoda), The Internet (Jazz Beyond), Aloe Blacc (The Changing Same), Hiatus Kaiyote (Live At The Pagoda), Flying Lotus (The Changing Same), Thundercat (Jazz Beyond), Little Dragon (Live At The Pagoda), Questlove of The Roots (Universal Grammar presents), and Jazzy Jeff (Universal Grammar presents) all in support of its mission to present quality artistry and emerging contemporary voices to the South Bay.
In this conversation, Tommy Aguilar discusses the very early days of his interest in music and event production, the nuanced arena of producing music events in the South Bay, what events he has coming up, and the future of Universal Grammar.
At the center of Needle to the Groove Records lie four friends whose bonds have been strengthened in the pursuit of amplifying art. “Don’t put any of our jokes on the record,” cautions Allen Johnson.
“Unless they land,” chimes David Ma. The witty banter among Johnson, Ma, Michael Boado, and Jeff Brummett reveals the camaraderie on which the Needle to the Groove (NTTG) label has been built.
“That’s what our vision was from the jump: Let’s find [music] we like. Let’s get it out there. Let’s not be too stressed on [asking] ‘Did it sell out?’ ” explains Johnson. Their business dealings remain casual, as they’re far more likely to talk shop over a bottle of Jameson than to call for a formal meeting. Grounded in a shared desire to not let the business of records ruin their friendships, they’ve developed a broad musical catalog that stands as a testament to the great musical diversity found throughout the Bay Area.
“You can’t pigeonhole us, that’s for sure,” explains Boado, “and we want to keep that going.”
Collectively, the label partners carry deep connections in numerous music scenes. Johnson and Boado run NTTG’s downtown San Jose record shop (Dan Bernal, owner of NTTG’s Fremont location, is a silent label partner). Boado, a fixture in the local club scene known as DJ Basura, is a partner at The Ritz in downtown San Jose. Ma is a renowned music journalist who recently began teaching a hip-hop history course at San Jose State University. Brummett has been a musical mainstay, contributing to numerous local bands over the years.
“It’s a crazy feeling when someone that I don’t recognize walks in and asks for something specifically on the label. I’m just blown away.”
Allen Johnson
Soon after opening NTTG’s downtown San Jose location, Johnson and Boado wanted to branch out. “There was an appeal to do something that had a higher ceiling and could correspond with the shop,” recalls Johnson. In the early 2000s, he ran Birthwrite Records out of his apartment while living in Chicago, and he remembers the struggle of selling releases without a true place of business. After reading about the history of Stax Records, which started when the now legendary label opened a recording studio in the back of a record shop, he saw how their storefront could double as label headquarters, offering visibility for their efforts.
Since 2016, NTTG has released nearly 40 titles of varying formats and styles. There are the overlooked gems: cassette-only releases like Kiri’s ambient Practice Bird Heads and the Apatheater EP, a collaboration between DJ Platurn and rapper Edgewize. There’s the unexpected home run: Prince Paul and Don Newkirk’s By Every Means Necessary, Vol. 1, the soundtrack to a Netflix documentary on Malcolm X. There’s the rising creative voices of Modesto Latin rockers Valley Wolf, and Bay Area-based beatmakers Mild Monk and mint.beats. Diamond Ortiz, the most-released artist on the label, is a g-funk diehard and master of the talk box.
“Our eclectic tastes are represented in the artists [we support],” notes Brummett. “I think we’re kind of celebrating our differences.” The imprint’s musical variance has become their hallmark. Ma states their hope is for the label to be trusted by listeners, no matter the release. “Hopefully [the label logo] becomes like a seal of excellence,” he says.
“I think we want to be there for the deviations,” adds Brummett, highlighting how much the label believes in letting artists be themselves. “Strange Things” by producer and songwriter B. Lewis is arguably the most mellow track in his discography, while “Jaan e Jaan” by Aki Kumar adds a dash of dusty Bollywood funk to Kumar’s otherwise blues-centric persona.
While all four stress that the label is a labor of love, they also view their work as a distinct privilege that lets them shed light on the efforts of unsung creators. It’s a point that hits home for Brummett, since numerous friends and fellow musicians have found an outlet in NTTG and its offshoot label, Slow Thrive, which releases projects from DIY bedroom artists and under-the-radar bands.
“Those are the guys that mean the most to me because they obviously care. If you are not getting any attention or money, and you’ve been doing it for 15 years, this must mean a lot to you,” he shares. “We get to curate that to the world.”
Next year, the label plans to roll out Valley Wolf’s long-awaited full-length debut, which features sessions produced by Chicano Batman’s Eduardo Arenas. It will also be time for Johnson to step back into the limelight as a creator. He’s set to release Starduster, an EP from legendary rapper Casual, featuring beats from Johnson under his alias, Albert Jenkins.
The label may still have plenty of work on the horizon, but that doesn’t prevent Johnson from stepping back and feeling a great sense of pride every time they sell one of their titles at the shop. “It’s a crazy feeling when someone who I don’t recognize walks in and asks for something specifically on the label,” he shares. “I’m just blown away.”
As is the case with many a music fanatic, Kia Fay’s intimate relationship with sound stretches past the point of tangible memory. She remembers learning rhythm (and math) from beating on pieces of cardboard as a child, of singing practically her whole life, and the music of Michael Jackson, Duran Duran, and Beastie Boys being her first musical totems.
Coincidentally, it was her love for the immortal MJ that first got her on stage with Ash Maynor and Ghost & the City (GATC). They needed a singer for a Halloween show, and with “Thriller” on the set list, Fay jumped at the chance to sing her idol’s music. “I was like, ‘I get to wear a costume, I get to sing MJ. This is all golden,’ ” she fondly recalls. “I didn’t realize that was an audition of sorts.” That guest spot was the first collaboration in what’s now been a six-year journey with the group, whose sound features a brooding musical stew of soulful, jazzy, and electronic components.
The Time EP—which earned the band accolades from Afropunk and Bust magazines and slots opening for Hiatus Kaiyote and the Internet, has brought the brightest attention yet to GATC, whose latest album is the result of, in Fay’s words, an “executive decision to do only what we wanted in its pure form.” It’s their first work to feature Fay’s full creative input and the most direct outgrowth of her “mind-fi” with Maynor, the term for their near-telepathic musical connection. “I don’t fit specifically into one box or another in a lot of respects, so it’s cool to finally be able to make music where I don’t need to try to anymore,” notes Fay with a laugh.
Accepting authenticity rather than fighting it is a huge theme in Fay’s story. Despite years in choirs, she noticed that she never got to solo until she was at UC Berkeley singing with the female a cappella group the California Golden Overtones. It was a refreshing change for her voice—full-bodied, emotive, and powerful—to take the spotlight. Her voice feels like GATC’s secret ingredient, with the music seemingly shaped around her distinct delivery.
Yet music hasn’t been her only outlet for authenticity. Since relocating to San Jose, she’s also established herself as the Curl Consultant, advocating for clients to celebrate their hair in its natural state rather than modifying it to conform to societal standards. “I joke that it’s driven by stubbornness, but it seemed unacceptable to me that in a space as diverse as San Jose, with as many different permutations and beautiful combinations of humans that we have, there weren’t more folks dedicated to encouraging people to exist in their natural state as it relates to their hair,” says Fay.
“I don’t fit specifically into one box or another in a lot of respects, so it’s cool to finally be able to make music where I don’t need to try to anymore.”
She first started working with hair out of necessity. Fay spent time doing theater, where she became the de facto stylist because no one could properly style her hair. However, she never saw the trade as a viable career option until her move to San Jose propelled her to be the change and to establish a space the city desperately needed. “The bulk of the feedback I’ve received has been that the work I do is liberating,” admits Fay. “That’s the best-case scenario for me: freeing anybody from a restriction they thought they had that was only an artificial restriction. Hopefully I can plant that seed for other folks, and they in turn will stand as beacons wherever they are.”
As a person of mixed descent who struggled over the years with where she fit in, Fay’s now using her two creative pursuits to help others recognize and celebrate their own unique tastes and identities through communion and connection. “We have to stop being so wedded to [the idea that] ‘This is what beauty looks like. This is what music looks like,’ and just accept beauty when we see it and hopefully foster what comes naturally to people and stop encouraging them to resist their more authentic selves, in any capacity,” she says.
Rooted in the Bay Area and based in San José, Rosé began pursuing music at 16 to bring a new era and sound to the scene. As an emerging rapper and hip-hop artist, Rosé is working hard to establish himself by performing, releasing new projects, and building a local and international fanbase.
Inspired by artists such as Drake, Future, Torey Lanez, and Bugatti, Rosé works to express himself across vocal mediums, blending styles of rap and singing to express himself authentically. Influenced by his family’s love for 90s hip hop while growing up, he aims to cultivate his versatile style like those early rap pioneers did.
Rosé plans to release a trilogy of ‘Bay Born’ mixtapes that showcase the sounds he is cultivating from the Bay and capture the sound of his career at different stages. He is also working on a project called “Last Week” that will represent different days of the week based on a difficult period he went through while doing his last project. Rosé is focused on constantly releasing new singles and videos and performing live shows to continue growing his fanbase and career.
His new project, “5” with Cam G, is an EP available on all streaming platforms, and you can also find all his other music on all streaming platforms.
Follow him on Instagram @sjro28 for updates on his music and live show dates.
In Troy’s conversation with Rosé, they discuss his journey as an artist, his new project with Cam G “5”, and the state of the San Jose rap scene.
Host Troy Ewers is a journalist and personality from Southside San Jose, CA, and has a background in music, film, and sports. Troy aims to highlight art and culture through music, fashion, film, and sports. Check out Troy Ewers on the Content Magazine Podcast, Instagram @trizzyebaby.
Juan Miguel Saucedo, 25, sits comfortably in an office chair at the helm of his cozy recording setup, intermittently burning sage. Reference speakers, keyboards, and a mixing console consume table space, and a drum kit is tucked away in a back corner of a converted cellar. It’s a concrete-walled nest of creativity that birthed the persona Miguel Kultura, Saucedo’s latest creative incarnation.
In a way, the space has come full circle, and Saucedo himself has returned to his origins. It was in these same confines a decade ago when he first set up a USB mic to start rapping over instrumentals with two friends as Money Hungry Click. Inspired by the thriving southern rap scene at the time, they sold copies of their first mixtape while freshmen at Willow Glen High School.
“[We were] just being hoodlums and trying to chase money and hustle,” he says of his first foray into music. For Saucedo, music became an alternative to the gang life he saw friends and neighbors fall into growing up. “I like to think of myself like Kendrick [Lamar]. I was always around it and was this close to joining a gang but never had the commitment to do it,” he shares, noting that he didn’t know if that was the lifestyle he wanted to lead.
Thankfully, those childhood years listening to Tupac in his older brother’s red Camaro Z/28 hinted that something else was written in his story. Once Saucedo got his hands on the PSP game Traxxpad, he shifted his energy toward making beats, later doing so under the aliases Beats by Fly and Funkadelic Fly. (Both are variations of his inescapable neighborhood nickname, “Mosca.”) After years of honing his craft with other young creatives at various community centers around San Jose, he joined up with young multimedia collective BAMN (By Any Media Necessary).
Miguel Kultura was birthed out of a time of serious physical concern and deep spirituality. While still with BAMN, Saucedo began dealing with a mystery illness that had him believing he was slowly inching toward death. Through visions and meditation, he heard a call to establish a new musical identity, one where he returned to rapping.
“Trabajando,” or “Working,” was his first foray into that new sound and the first time he wrote lyrics in Spanglish. With a buzzing synth and skittering percussion, Saucedo raps about the Latino struggle for visibility and acceptance, with lines like, “My father said we came here to work / Latinos go hard every day in the dirt” and “The son of a farmer can’t be tamed.” He dives more fully into that voice on “Conformar,” similarly Spanglish but more Spanish-forward. The song tackles the notion of conformity. It also alludes to the idea of resilience in the aftermath of losing friends too soon to depression.
“This is what I’m supposed to be doing. It was already written in the stars.”
“As a Mexican-American growing up, you have these two identities,” he points out. “People from Mexico look at you like you’re not one of them, and people here don’t look at you like you’re American either, so it’s always a challenge to be a Mexican American. As I get older, I ask myself, ‘How can I merge these two identities?’ ” By leveraging his proficiency in both languages (he grew up bilingual), Saucedo hopes his work as Miguel Kultura fosters a bridge of connection and understanding across cultural and language barriers.
The journey has also helped him better acknowledge his musical roots outside hip-hop, allowing him to reconnect with the traditional Mexican songs his father taught him on piano as a child and the continued influence of local Norteño music legends Los Tigres del Norte.
A video for “Conformar” is forthcoming, accompanied by a minidocumentary series that shares stories of young local Latinx creatives pushing in their own way to not conform to societal and cultural expectations. In that sense, Saucedo is using his creative work to speak to a greater cultural struggle.
Sometimes, Saucedo speaks about Miguel Kultura in the third person. It seems to be a recognition that his work under this banner doesn’t stem from his creativity alone. Based on all that’s led to this creative moment, Saucedo believes something greater is at play. “It’s not so much about the accolades, the rewards, whatever. This is what I’m supposed to be doing,” he admits, pointing to the significance legacy plays in how he views his work. “It was already written in the stars.”
My dad brought one home one day, and then one day I just fell in love with it.”
In the world of blues music and beyond, someone to be on the lookout for is Maxx Cabello Jr., a local musician who switches seamlessly between soulfully playing his guitar and rocking out on it. Currently traveling and playing shows with the likes of Earth, Wind, and Fire, Cabello remains true to his Bay Area roots as well, and attendees of the San Jose Jazz Festival may find him onstage.
When did you start playing music? Music’s been in my family since I was born, everybody in my family told me to do it. So I’ll always have that, my early childhood was always surrounded by music. When I was growing up, I listened to a lot of Spanish music, but I was always exposed to rock and roll and things like that. My neighbor actually was a big blues guitar player, he lived right next door to me. Excellent guy, he kind of mentored me, growing up, in the guitar. But I didn’t really play guitar until I was, like, 15 years old. My first instrument was clarinet…and singing, but never guitar. My dad brought one home one day, and then one day I just fell in love with it.
What are you currently working on? I’m traveling quite a bit, but right now my main focus is really trying to finish up my album and get my production together for this show I wanna put together.
Is this your first album? I would say my first real, real, done-right album, because albums before were always rushed and always short, with a small little budget…whatever I could work with. But now it’s like all the years of trying to do something, you know, woodshedding and all that, it kinda makes sense now because this album just has a level, a whole other level. I’ve been writing stuff for more than seven years, but it just hasn’t made sense until recently. And the way the recordings have been coming out is amazing.
It’s called Love and War, and it was originally longer. Thirty-five songs is a lot of music to release at once. So to get some people to listen to it first, instead of blowing my whole wad at once, and not doing the other songs justice, I decided to cut it down to between 12 and 15.
What genre will it be? Will it be mostly blues as well? It’s not gonna be blues at all. You can hear traces of my style, but this is completely different. I don’t know, it has a lot of Spanish [influence]—it’s like rock and roll and soul. It’s a mixture, a little taste of everything. That’s how I see it. It’s a little different…more defined as well.
Do you often play with the same musicians, whether in shows or in the studio? I’ve always gone by my own name, just because bands always break up. You’ve got two kinds of musicians. There are the ones who love the work, but don’t have the experience. Then you have the type that are amazing musicians, they’re always working but that’s what they do, that’s all they do. They’re hired guns. With this album, I’ve used a lot a great musicians, but when it comes time for a show, it’s probably gonna be a really solid core of musicians just backing me.
Could you tell me some more about the production? With the new album coming out, we’re working on this production of Love and War, which is a show, I mean a full-on show, with two 45-minute sets. One with “Love,” which is really soulful and R&B-ish. And the “War” part is pretty much straight-up rock and roll. We have some other styles too, but I’d rather let the listeners put a label on it than label it myself.
I love the blues. I grew up with the blues and that’s never going to change. But my new style of music is more of a maturing after all these years of being exposed to so many different styles of music. All the musicians that I’ve come across have…well, they mold you.
