Zuri Alexa is a DJ and experience curator known for bringing good vibes to any function. Her DJ sets are multifaceted and blend genres like R&B and house. You can find her spinning at all types of events and places throughout San Jose and the greater Bay Area—including Tech at Nite at the Tech Interactive, local coffee shops like Academic Coffee, the Silicon Valley PRIDE Parade, and even more low-key block parties.

She is also a producer at Universal Grammar, a music event production company that highlights emerging artists and fosters communities around soul, R&B, jazz, and electronic music. In the past, Universal Grammar has brought artists like the Internet, Omar Apollo, Snoh Aalegra, and Kaytranada to San Jose years before they started to play larger venues. Universal Grammar tends to put on small intimate shows of about 150 people—the kind of show you look back on and can’t believe you were there before the artist blew up. “Talent and culture has always been here in San Jose, just underground,” said Zuri. “San Jose is an ‘if you know, you know’ kind of place. We have a lot of hidden gems.” 

IG: intentionalz | ungramr