From the blended Spanish Colonial Revival and Art Deco architecture of the historic Hotel de Anza to the bustling sounds of designers scrambling to get their looks on point, the first-ever San Jose Day Fashion Showcase was a spectacle to remember.
People move to San Francisco to be free. People move to San Jose to be innovative. No matter where you land, fashion in the Bay has always been led by personal style and the communities that live here. In planning this fashion showcase, graphic designer, Muralist, and co-director of San José Day, Jorge “J.Duh” Camacho, wanted to bring a fresh element to this annual event.
J.Duh’s industry connections in San Francisco gave him the sense that the city was disconnected from other parts of the Bay Area, but also inspired him. For San José Day, he imagined a collaboration among fashion designers from across the South Bay and beyond. The final showcase featured San Francisco Fashion Designer Nolan Kenji, San Jose Fashion Designers Henry Manolis, Ramona Rebel, SewKali, and Coldwater Collective, alongside Students from the West Valley College Cilker School of Art and Design. Through creative collaboration, J.Duh brought designers together to share ideas, coordinate, and create a rhythmic showcase for fashion lovers.
The event started with a photo walk led by San Jose Shooters, beginning at Foto Express and ending at the De Anza Hotel. The evening moved into a VIP cocktail hour that got attendees into the spirit for a spectacular show. For the main event, emcee Josue Ramirez, owner of the local vintage shop and gallery space Vago Super, kicked off the show, stating, “The real gems are by and for the people of San Jose.” Ramirez led the audience through the show, while rounds of applause and cheering filled the Hotel courtyard. The West Valley College fashion design students received a particular buzz of excitement before and after the runway show. Following the showcase was a panel discussion with Ryan Mante and Marisela Cristina Gonzales Ginestra. The conversation, moderated by Marisela, focused on designers’ views of fashion’s impact on the community.
Marisela Cristina Gonzales Ginestra, who was born and raised in San Jose, is currently a Denim Designer at Levi Strauss and co-curator at the San Jose Museum of Quilts & Textiles. In a side conversation outside the panel, she shared what it was like as an aspiring fashionista growing up in San Jose. She agreed that San Jose has two extremes–on one end, there can be scrutiny toward individuals who express their originality and personal style, where those who dress out of the norm may receive looks and judgmental comments; on the other end, there is a desire to turn each look into a statement, where creative expression is fueled by that same tension.
Henry Manolis
Designer, Henry Manolis responded to the prompt by saying, “San Jose is a boiling pot of diversity, and because of that, fashion really works in bringing people together and sharing ideas and perspectives.” His recent collection is inspired by his latest life stage as a new father.
Follow Henry’s work:
Instagram: hen__solo
Coldwater
“Clothes can be more than materialistic; they tell stories.” -Brian Nemedez.
Coldwater, a fashion collective based in San Jose’s Japantown, was founded by three brothers who believed they could share their story through a brand. The collection they presented was inspired by their childhood experiences, going fishing with their dad. Content Magazine covered their story back in 2024, sharing the magic that runs through Coldwater’s veins.
Coldwater was originally featured in Content Magazine’s Fall 2024 issue 16.4, “Perform”
Follow Coldwater’s work:
coldwatersj.com
Instagram: coldwater
Ramona Rebel | Rebel Notions
Local San Jose fashion designer Ramona Rebel runs the brand Rebel Notions and is inspired by Cultura. Deeply rooted in Chicanx Lowrider culture, Rebel’s attitude towards design is grounded in self-expression.
Follow Rebel Notions work:
Instagram: rebelnotions
SewKali
Local San Jose designer SewKali uses found objects, including doll clothes, in her designs.
Follow SewKali’s work:
Instagram: sewkali
Jayssielisa
Cilker School of Art and Design student Jayssielisa is currently completing her final semester at West Valley Community College in Saratoga. She shared that students in their last semester taking Design II: Line Development are tasked with creating three looks for West Valley’s annual graduation fashion show, now in its fifth year. Jayssielisa viewed the San Jose Day showcase as a great opportunity, even encouraging other design students to join. Other West Valley Designers included Ellie Vogel, Clyde Elloso, Sage Jean, Christian Cordero, and Angelica Ochoa.
Clyde Elloso was originally featured in Content Magazine’s summer 2025 issue 17.3, “Perform.”
Follow Jayssielisa’s work:
Instagram: jayssielisa
There is so much beauty in San Jose, a place where you can be different, show up in your own way, and, hopefully, inspire others to do the same. Movements like this require people to organize and support each other.
So, what does San Jose fashion look like? It looks like claiming space, sharing stories, and showing up for one another. It looks like the brilliance of the people who reside here, who push the envelope and inspire others to expand their minds through self-expression.
Image 1: Jayssielisa | West Valley College, Cilker School of Art and Design
Image 2: Rebel Notions | San Jose
Image 3: Christian Cordero | West Valley College, Cilker School of Art and Design
Image 4: Coldwater | San Jose
Image 5: Sage Jean | West Valley College, Cilker School of Art and Design
Image 6: Henry Manolis | San Jose
Image 7: SewKali | San Jose
Image 8: Ellie Vogel | West Valley College, Cilker School of Art and Design
Image 9: Coldwater | San Jose
Image 10: Clyde Elloso | West Valley College, Cilker School of Art and Design
Image 11: Rebel Notions | San Jose