Omar Rodriguez founded Kooltura Marketing to provide creative communications agency that works  through the paradigm of multicultural marketing, a form of marketing that bases its strategy and methods on the people, culture, language, and history of the community it hopes to target. Kooltura has targeted San Jose’s Mayfair community and downtown San Jose. 

In December 2019, Omar cofounded Eastside Magazine to further provide his clients and the community a vehicle to reach locals. In our conversation, we talk about Omar’s work with Kooltura and the vision for launching ,em>Eastside. 


Find out more about Omar’s work at 

And get Eastside magazine’s current, fourth issue, Nahui at Read our full interview with Omar in issue 6.4 Written by Anna Bagirov Photography by Daniel Garcia @thecultivator Music for this episode is “Alone Time” by Mild Monk Follow him at: IG: MildMonkMusic ( Spotify: Mild Monk Read interview with Mild Monk in issue 12.0 (