I am tired of people saying that San Jose has an identity crisis. Paul Bradshaw of Full Orange Films heard it called “Down-South Syndrome.” I believe that the diversity of cultures and the vast geographic reach of our city are the very things that make up our identity. So, in Issue 4.3, we wanted to explore the idea of Branding – highlighting the people that either are in the business of branding and marketing, or individuals that are making a mark by who they are and what they do. In addition, we wanted to see what professional marketing agencies would do if given the chance to promote San Jose. What would these industry leaders create when thinking of San Jose as a “brand?”
One of the most inspirational speakers I’ve met is Erwin McManus, who has said about character, “It is not just who you are, but who you want to become.” And I think that is the way we do Content Magazine. It is not just an outpouring of who we are, but it is always striving for what we want to become: a community who celebrates each other and the creative culture that makes San Jose unique.