Posting on Social Media 101: Build Your Community with Effective Posts

Build Your Community with Effective Posts

About this event
If you want to improve your social media content, this workshop is for you! You will learn how to create every component of a successful social media post. We will discuss how to choose an image that performs well, how to write a compelling caption, how to select strategic hashtags, and how to authentically engage with your community. With a focus on Instagram, the session will include platform-specific details for maximizing your content's reach, including strong examples illustrating each element of a successful post.


Laura Riley writes thought leadership content about the world of work—publishing articles about employee wellbeing, workplace culture, and HR tech. With a focus on intentional content, she also helps organizations create strategic editorial calendars.

Rah Riley is a strategist and project manager producing brand experiences, marketing workshops, and systems for creative teams. After a decade in magazines and marketing, she now centers her work around climate action, elevating the voices of feminine leaders for the protection of the planet.

With the support of our program sponsors, we're able to offer this program FREE to individuals and arts organizations in Santa Clara County. Those outside Santa Clara County pay a nominal fee of $10.

For questions, email Alyssa Erickson, Program Manager, SVCreates: alyssae(at)

Event Sponsors: