Japas Cervejaria x TETRA

TETRA Hotel welcomes Japas Cervejaria to Silicon Valley as part of the all-female brewery’s first U.S. tour on August 26 and August 27.


An all-female, Nipo-Brazilian trio is sharing their passion, craft and culture at TETRA Hotel during a series of events as part of their first tour across the United States. An intimate fireside chat, brewers dinner and summer beer celebration are the team’s only events in Northern California, where TETRA will also debut its co-branded beer with Japas called Omotenashi, an international style pale lager with rice and yuzu. The special brew, exclusive to TETRA Hotel and its bar and restaurant, celebrates their shared approach to hospitality that includes serving beyond expectation and from the heart, or “Omotenashi” in Japanese. 

EVENT PAGES (details below):
Fireside Chat with Japas Cervejaria | August 26 @ 5:30pm | Free Admission – Eventbrite Link
Japas Cervejaria Brewers Dinner at Adrestia | August 26 @ 6:30pm | Cost $125 – Eventbrite Link
Japas Cervejaria & Friends Summer Celebration | August 27 from 12-3pm | Cost: $35 Eventbrite Link

Founded in 2015 by three women who met through beer, Maíra Kimura, Yumi Shimada and Fernanda Ueno, Japas Cervejaria was born out of bar conversations, meetings and beer festivals. They are some of the few women and, coincidentally, also some of the few Japanese descendants in the beer industry.

Nipo-Brazilians, or Japanese-Brazilians, are Brazilian born individuals with Japanese ancestry. Brazil is home to the largest Japanese population outside of Japan, stemming from Japanese emigration to Brazil in 1908 when the Japanese ship Kasato-Maru arrived in the port of Santos, south of São Paulo. San Francisco and San Jose are two of the top 10 U.S. cities with the highest Japanese American population, making Silicon Valley the perfect destination to continue to introduce Japas Cerejaria to the United States.

“Our role is to raise awareness not only for our empowerment within feminism and Asian causes, but also to embrace all kinds of diversity that are often excluded,” says Yumi Shimada, who also serves as creative director for Japas.“Because we are women and Japanese-descendants in a world of white and male dominance, it is more important than ever to show that representation matters.”

Meet the makers, sip on beer and mix and mingle at the new TETRA Hotel.

Upcoming events include:

Fireside Chat with Japas Cervejaria | August 26 @ 5:30pm | Free Admission – Eventbrite Link
Learn more about Japas Cervejaria as founders Maíra Kimura, Yumi Shimada and Fernanda Ueno lead a fireside chat at TETRA, sharing the history and stories of the woman-owned brewery and the creation of their soon-to-be-released international-style pale lager with TETRA Hotel.
Free admission. 

Japas Cervejaria Brewers Dinner at Adrestia | August 26 @ 6:30pm | Cost $125 – Eventbrite Link
Experience selections from the Japas Cervejaria portfolio including the new TETRA/Japas beer collaboration - Omotenashi - at a tasting dinner at the hotel’s Adrestia restaurant guided by the Japas team. Learn more about Japas, the stories behind their beer and mingle with its founders while enjoying a multi-course, family style menu by Adrestia Chef Hideki Myo. Chef will highlight Adrestia signatures which highlight California-inspired cuisine with Japanese influences.
Guests are invited to join the fireside chat before the dinner at TETRA’s Nexus featuring a discussion and with the Japas team starting at 5:30pm
Advanced reservations required via Eventbrite; limited seating.
Pricing is $125 per person plus tax and gratuity
Guests can make a night of it at TETRA Hotel with a special room rate of $159 with the purchase of an event ticket.
Limited rooms available; includes parking and a welcome amenity.
Click here to book the special rate. TETRA Hotel; 400 West Java Drive, Sunnyvale

Japas Cervejaria & Friends Summer Celebration | August 27 from 12-3pm | Cost: $35 Eventbrite Link
An end of summer party with brews, food and music.
TETRA and Japas Cervejaria invite you to celebrate the craft beer community alongside local brewers with a Summer Fest! A unique opportunity to taste not only Japas Cervejaria but other favorite brewers in Silicon Valley including ShaKa Brewing, Barebottle Brewing Co. and Federation Brewing. Enjoy beer, food, music and more!

Tickets are $35 and include access to the afternoon celebration and unlimited beer tastings.
First 50 tickets sold will receive a limited edition Japas x TETRA pint glass.
Food is available for purchase from several food trucks featured alongside the breweries.

 

About Japas Cervejaria | en.japascervejaria.com
Japas Cervejaria is a woman-run, Japanese-Brazilian brewery based in Brazil. Founded in 2015 by Maíra Kimura, Yumi Simada and Fernanda Ueno, each of their creations is the result of a dive into their ancestry. This amalgamation of beer and history is rich in aromas, flavors and culture, with recipes that celebrate the union between Brazil and Japan in a contemporary way, without clichés or pre-established ideas. Visit the website to learn more about Japas Cervejaria or find their beer here.

 

About TETRA Hotel, an Autograph Collection Hotel| tetrahotelsv.com
Located in the heart of Silicon Valley at 400 Java Drive, Sunnyvale, CA 94089, the TETRA Hotel is just minutes from the San Jose International Airport, major innovative companies, Levi’s Stadium, Shoreline Park & Amphitheater, and many other attractions. TETRA Hotel features Adrestia restaurant offering California-inspired cuisine with Japanese influences, signature Japanese whisky bar Nokori and Coffee Manufactory, and the hotel’s cafe and retails experience featuring its own premium coffee and takeaway items.
For more information or to make a reservation please call 408.734.2300, visit the website or follow on Instagram and Facebook.